Even if you have the best referral program in place, it won’t matter if your customers can’t find it. So make sure you promote it everywhere.

In a previous blog post, we published 11 real-life examples of referral programs that pest control companies use to generate more referrals.

In this post, we’ll review one of those programs and recommend useful tips on what they can do to make their referral program more visible to their customers and partners.

Let’s take a look at the Pest Rangers’ referral program:

Tip #1: Place a “Refer a Friend” button on your Website #

As shown in their website screenshot below, the link to the Referral Program is not that easy to find. Their customers need to know that they have to click on the “ABOUT” link, and then on the drop-down menu, they can locate the Referral Program. Most of the customers probably won’t be able to find this program easily.

The link to the Pest Rangers' Referral Program is not easy to find.

Dugas Pest Control has placed the link to their Refer a Friend program in a much better position:

Dugas Pest Control has placed the link to their Refer a Friend program in a great location on their website.

Using a tool like our Referral Marketing software, ReferralSavvy, you can easily place a Refer a Friend button on your website that can easily be found by your customers.

You just need to add a small snippet of code to the footer of your website and voila, the button appears! You can customize the color, location, and text of this button to match your branding and style.

With ReferralSavvy, you can easily add a Refer a Friend button to your website and customize it to match your branding.

Tip #2: Put a “Refer a Friend” on Your Customer Billing Portal #

In addition to your website, you can also place this button on your customer portal so every time your customers log in to pay their bills, they are reminded to refer a friend and get rewarded.

Tip #3: Add a link to your Referral Program to your (and your staff’s) Email signature #

Every email you and your team send to your customers is an opportunity to ask for a referral. By adding a link to your referral program in your email signature, you constantly remind them to refer their family and friends – without the awkwardness of asking for referrals!

If you are thinking about how best you can build or improve YOUR Referral Program, we are here to help! Sign up for a free trial of ReferralSavvy, the #1 Referral Marketing Software for Small Businesses.